Let's say you're faced with a business decision.

Is it a good idea?

Let's assume something: Your goal in business is to make money. 

Let's expand it: You goal in business is to ethically make money now and in the future

Now you can decide easily:

Will this help me make money now?

  *Decrease costs

  *Increase revenue

  *Increase efficiency, and therefore decrease costs

Will this help me make money in the future?

  *Gain new customers

  *Gain better employees

  *Educate my people so that they can work better

Will this help me be more ethical?

  *Better support for my customers

  *Better product for my customers

  *Better work environment for my employees